There is a BNI meeting happening all over Bangkok well with 15 chapters, two of them English speaking chapters, that’s a lot of meetings, do they work? And is it worth getting up well before dawn to get there?
Members arrive in business dress and start networking before most have even reached R.E.M. They are high on caffeine and most of them are the real positive crowd they run a strict meeting keeping to the 0715 start, but you have to register before seven if you want a chance to present.
After seating, and the tables are the responsibility of the ‘professionalism master’ to make sure it’s well …’professional’ ? The President starts and runs through an agenda of what is BNI. The format is not just for Thailand, it was started in the mid eighties in the US and they proclaim to have been active in helping billions of dollars swap hands amongst its members. UK and Australia and Malaysia have some pretty serious Platinum chapters of fifty or more members.
After about 30 minutes of overviews then they start, each member gets up and presents in front of their fellow members, they call this educating the group about what they do but what makes this group unique is they ask for specific referrals
“This week I am looking for the Marketing manager at car manufacturing plants like Toyota or Hyundai”
They have a ‘time person’ and a bell and you have exactly sixty seconds!
Then the other members write on prepared sheets a referral they know whom they could help get the BNI member in touch with.
One of the best things is that there is a’ Industry lock out’ meaning if you are the chapter plumber or the chapter lawyer there can be no other competitor in your chapter. Membership is around 15000 THB for the year. You can attend other chapters when visiting other countries’ you can visit three times and just pay the breakfast but you will be sold the membership each time!
There is a ten minute presentation each week by one of the members and towards the end they swap the referrals then at 0900 A.M. the meeting is over and they retire for breakfast where a lot of good networking gets done. 95% of the attendees are Business Owners as it’s hard to get staff to get up at that time for you!
What we found after attending was that the people who do well, would do well at any network event, and have a large demographic of people they can reach out to. If you have a niche business or a targeted demographic within a small manufacturing sector you will probably struggle. That’s why almost every chapter has a lawyer, IT guy, magazine, small hotel, accountant etc
There will always be the, as in any networking the people who see it as a way to meet new friends and business is well, secondary, but you could find these people anywhere, God knows why they get up at that time perhaps they want to find fellow insomniacs.
Our verdict: Well worth it if you are NOT grumpy in the mornings, are friendly, and willing to help your fellow members find business, and you don’t mind presenting your company to at least 25 other business owners and their guests every week. You do have to put the ‘work’ in network.