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Thailand,  one of the most competitive soft drink markets among free market economies worldwide has been suffering a little with the lack of tourists . The global carbonated drinks industry is a fiercely competitive one, with the number of choices available to Thailand's consumers increasing every year. Carbonates are still hugely important and deliver significant volumes. On top of this quick service restaurants in Bangkok and Chiang Mai Phuket and the Islands are becoming more widespread and new products including "healthy" alternatives are continually being developed.